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Work Experience

and portfolio

From website content to e-books and more discover the work that has already been created. 

Whether you are looking for SEO-friendly copywriting for blog articles, content for a new website, or perhaps a brochure; I will provide tailored, personalised words that will help tell your story in a way that will attract, engage and convert your customers.

Industries I have written for as an independent copywriter:

  • IVF

  • Obstetrics and Gynaecology

  • Residential home building

  • Professional trades: Tiling and Plumbing

  • Media and Journalism

  • Recruitment

  • Landscaping and design

  • Healthcare

  • IT and technology

If you are interested in reading some of my work, I can provide this upon request. Just ask!

In the meantime, go ahead and discover the content that has already been created - or book a copy chat to get started on your copy! 

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Every brand has its own unique story to tell. 

 

That's why my collaborative process is designed to tailor copy that is true to you.

 

Check out my clients' success stories to get inspired for your own.

 

I collaborated with Wollongong Obstetrics and Gynaecology on writing SEO-friendly blog articles and social media snippets that were both informative and engaging for their target audience.   The project has also involved me in the creative design and creation of the artwork for accompanying blog banners and social media artworks. 

Wollongong Obstetrics and Gynaecology

Blog Articles

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Peninsula Air Conditioning

I collaborated with Peninsula Air Conditioning to write SEO-friendly blog articles that were both informative and engaging for their target audience.  The aim was to maintain and further boost their current articles through editing and reworking whilst working on ongoing blog articles on a fortnighly basis. 

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DukeMed Recruits

I collaborated with DukeMed to write SEO-friendly blog articles that were both informative and engaging for their target audience. Working on fortnightly articles to boost brand presence as the business launched into the marketplace. While ongoing, the project involves curating industry-specific blog articles. 

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New Body Physiotherapy

I initially worked with New Body Physiotherapy to write SEO-friendly website copy. Thereafter, they requested me to continue working with them on their blog articles. The goal of the articles has been to provide reader-friendly information with in-depth insight into the psychological aspects of pain management.  

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DukeMed
Recruits

As part of this project, I assisted with the styling of the website to develop the overall look and feel. The objective was to create a style that spoke to those in the MedTech industry without being overly clinical. 

My role involved creating page mock-ups, writing and briefing photographers on the style of imagery, creating a brand style with individual elements that reflected the brand personality, and liaising with the web developers every step of the way to ensure the vision was brought to life. 

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Websites

YOURS COULD

BE NEXT

website content, egg freezing, Chill, co

Chill

Egg Freeze Australia

As part of this project, I took on the complete brand styling and copywriting for the website. Beginning with understanding the target audience and the brand positioning I collaborated with the web developers to provide a clear concise brief of where on the vision for the brand. After careful research into the psychology of colour and creative development, I provided a brief to the web developers to create this female-centric, empowering brand. 

My process into writing the content for this website involved careful research into the industry and the feminine market, to create content that resonated with the target audience, without being clinical and bland. I focused on providing conversational yet informative copy, whilst writing for a boutique brand.  

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Gateway

Day Hospital

A project that involved taking the existing content and reworking it to be SEO-friendly while aligning with the brand. 

 

This was a project that only required me to work on SEO-friendly copywriting but I also collaborated and worked on the brand styling for the website. 

 

While working on the creative development of the website I hoped to take the website away from appearing clinical, like many of its competitors, to a boutique, warm and welcoming space. I focused on colours, images, and textures that provided a soothing and relaxing sensation while maintaining the elegance of the brand and keeping in mind brand positioning. 

Chill

Egg Freeze Australia

As part of this project, I took on the complete brand styling and copywriting for the website. Beginning with understanding the target audience and the brand positioning I collaborated with the web developers to provide a clear concise brief of where on the vision for the brand. After careful research into the psychology of colour and creative development, I provided a brief to the web developers to create this female-centric, empowering brand. 

My process into writing the content for this website involved careful research into the industry and the feminine market, to create content that resonated with the target audience, without being clinical and bland. I focused on providing conversational yet informative copy, whilst writing for a boutique brand.  

website content, egg freezing, Chill, co
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New Body Physiotherapy 

New Body Physiotherapy approached me to write SEO-friendly website copy for the launch of their new website.

The task was to write service-related informative copy that connected with the hearts and minds of their audience. 

Addam

Donor Bank

I collaborated with the team working on this brand to write SEO-friendly website copy and scripting for the app video. 

The copywriting for this tinder-style, sperm donor bank brand brought with it some interesting challenges, yet was an exciting brand to work with. 

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Lisa Harper Designs

Lisa Harper approached me to do some copywriting for a proposal she wished to send to a client. During the process, I was also able to fulfil her need to design a proposal that reflected her work and personality in a sophisticated style. 

During the creation of this document, I used elements of nature to create texture and warmth in the design process. Whilst bringing together words for pullout quotes that truly reflects the work by Lisa Harper Designs. 

Copywriting & design for print

DukeMed Recruits

DukeMed is about recruiting differently and one of the things they do well is use the latest technology to make the recruitment process quicker and smoother to drive positive results. 

We work together on an ongoing basis to create marketing and educational videos to promote the services and provide useful information.

Video scripts

I had the pleasure to work on various video productions and scripts during my marketing career. One such brand is the Addam Donor Bank for the launch of their brand and app.

I worked extensively on their website copy and the video scripts, whilst also being present to guide the videographer on the day of the video shoot.

Addam Donor Bank

Social Media Copywriting, design, and management