Work Experience
and portfolio
From website content to e-books and more discover the work that has already been created.
Having worked in Marketing for over a decade, and as an SEO copywriter, I totally get all the ins and outs of the perfect use of words, language, tone, and the importance of consistency when promoting your business or making a product sound so appealing that people want to buy it. After all, as the saying goes, content is king!
Whether you are looking to write a blog article, content for a new website, or perhaps a brochure; I will help you provide tailored, personalised content that will help tell your story in a way that will connect with prospective customers.
Industries I have written for as an independant copywriter:
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IVF
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Obstetrics and Gynaecology
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Residential home building
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Professional trades: Tiling and Plumbing
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Media and Journalism
If you are interested in reading some of my work, I can provide this upon request. Just ask!
In the meantime, go ahead and discover the content that has already been created - or book a copy chat to get started on your copy!
Every brand has its own unique story to tell.
That's why my collaborative process is designed to tailor copy that is true to you.
Check out my clients' success stories to get inspired for your own.
Wollongong Obstetrics and Gynaecology
I collaborated with Wollongong Obstetrics and Gynaecology on writing SEO-friendly blog articles and social media snippets that were both informative and engaging for their target audience. The project has also involved me in the creative design and creation of the artwork for accompanying blog banners and social media artworks.
Blog Articles
Peninsula Air Conditioning
I collaborated with Peninsula Air Conditioning to write SEO-friendly blog articles that were both informative and engaging for their target audience. The aim was to maintain and further boost their current articles through editing and reworking whilst working on ongoing blog articles on a fortnighly basis.
Chill
Egg Freeze Australia
As part of this project, I took on the complete brand styling and copywriting for the website. Beginning with understanding the target audience and the brand positioning I collaborated with the web developers to provide a clear concise brief of where on the vision for the brand. After careful research into the psychology of colour and creative development, I provided a brief to the web developers to create this female-centric, empowering brand.
My process into writing the content for this website involved careful research into the industry and the feminine market, to create content that resonated with the target audience, without being clinical and bland. I focused on providing conversational yet informative copy, whilst writing for a boutique brand.
Websites
Gateway
Day Hospital
A project that involved taking the existing content and reworking it to be SEO-friendly while aligning with the brand.
This was a project that only required me to work on SEO-friendly copywriting but I also collaborated and worked on the brand styling for the website.
While working on the creative development of the website I hoped to take the website away from appearing clinical, like many of its competitors, to a boutique, warm and welcoming space. I focused on colours, images, and textures that provided a soothing and relaxing sensation while maintaining the elegance of the brand and keeping in mind brand positioning.
Addam
Donor Bank
I collaborated with the team working on this brand to write SEO-friendly website copy and scripting for the app video.
The copywriting for this tinder-style, sperm donor bank brand brought with it some interesting challenges, yet was an exciting brand to work with.