Chill Egg Freeze Australia
Chill Egg Freeze
As part of this project, I took on the complete brand styling and copywriting for the website. Beginning with understanding the target audience and the brand positioning I collaborated with the web developers to provide a clear concise brief of where on the vision for the brand. After careful research into the psychology of colour and creative development, I provided a brief to the web developers to create this female-centric, empowering brand.
My process into writing the content for this website involved careful research into the industry and the feminine market, to create content that resonated with the target audience, without being clinical and bland. I focused on providing conversational yet informative copy, whilst writing for a boutique brand.