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Gateway Day Hospital

Client:

Gateway Day Hospital

Year:

2020

A project that involved taking the existing content and reworking it to be SEO-friendly while aligning with the brand.

This was a project that only required me to work on SEO-friendly copywriting but I also collaborated and worked on the brand styling for the website.

While working on the creative development of the website I hoped to take the website away from appearing clinical, like many of its competitors, to a boutique, warm and welcoming space. I focused on colours, images, and textures that provided a soothing and relaxing sensation while maintaining the elegance of the brand and keeping in mind brand positioning.