Blogs

Five Years as an Independent Copywriter and Brand Designer. Reflections, Lessons, and Tips for Small and Medium-Sized Businesses.

Thought leadership has become a hot topic. You may have heard people talk about thought leadership and suggested you become one, too. What is it? You might be wondering.

What a thrilling roller coaster of a journey it’s been. From something that started as a side-hustle to fulfil a passion and generate extra savings; to something that’s blossomed into a successful small business.

There's no doubt that social media marketing is powerful. with the right Call-To-Actions, you can drive more visitors to your website, boost conversions and generate new leads.Whatever your end goal, whether it be to get people to sign up for a new course, take advantage of a discount or read an article, a strong, bold CTA will do the job.

So, you want to write an attention-grabbing title for your blog or social media post. But you're unsure of where and how to begin. Worry not! We've got you covered.

Marketing professionals are always seeking ways to drive traffic to the business website, boost conversions and compel the target audience to take the action they desire. I should know, being a marketing professional first and foremost, before diving deep into the world of words. Now, as a copywriter, what if I told you there was an easy way to influence people’s subconscious and drive them to the point of purchase by using power words? Curious? Let me explain.

As conversations continue around ChatGPT, you may wonder why I haven’t piped in sooner. Here’s the thing, I prefer to observe and educate myself before speaking up about something.

What is content marketing? You may ask. Well, if we put it into marketing terms, content marketing is the planning, creating and distributing content via various marketing channels, including blogs, social media, print, podcasts and more. Businesses use content marketing to capture the attention of their target audiences to increase brand awareness and, in turn, sales. According to Hubspot's research - '70% of companies use content marketing.'

Let's answer a commonly asked question - does my small business need a content writer? The short answer - Absolutely!

There is a balancing act we all must learn: how to keep content real and human while using AI responsibly to elevate—not replace—our creativity.

Are you a small business owner looking to boost your online presence and attract more customers? Well, look no further! A solid SEO strategy is crucial for success in today's digital age. Here are five simple SEO tips to help your small business thrive online.

Once upon a time, you could drive and thrive your business with word of mouth and offline marketing such

In today's digital landscape, where competition is fierce and attention spans are fleeting, maintaining an online presence is paramount...

Are you a small business owner looking to boost your online presence and attract more

In the vast landscape of digital marketing, where attention spans are fleeting, and competition is fierce, the art of persuasive...

Let's face it - the world of marketing is constantly rapidly evolving. What was once a trend is history as we move on to the next big...