Website indexing: 101: How Google & customers can find you

Here’s a quick summary of a real story I’m about to tell you: it’s about website indexing.

There was once a business owner who had a very pretty website. Bright colours, an engaging tone of voice, words that had rhythm and flow that sang to the hearts of their reader on the landing pages. But that was it. There was nothing more to take the customer on a journey. As one opened a page – blog title, there was nothing but a few words that no longer had substance. Hence, the reader closed the site. Furthermore, the website disappeared deep into the wilderness of Google’s Forest, not to be found.

The thing is, your website is not a one-and-done piece that you have and let it be.

A few clients I have worked with have had websites designed, built and ensured the landing page is perfect. But then left it at that. Others have requested to have a few blogs written and published, and decided that's enough.

Here's the thing: If Google can’t find you, neither can your customers.

So, before you’re just another static page in a sea of competitors, and disappear from Google’s sight, I’ve put together a few steps you can apply today to get indexed!

What is website indexing?

Before I give you the tips on fixing your indexing issues, you need to understand it first.

Indexing is the process by which search engines like Google discover, analyse and store information from your website so it can appear in search results. From a content perspective, indexing is vital. Why? Because it determines whether your website will be visible to potential visitors or lost in the digital wilderness.

If your pages aren’t indexed, they won’t show up when someone searches for relevant topics—no matter how beautifully designed your site is.

What Google and your customers want

Look at it from this point of view: when a person is looking for information or a service like yours, they type certain keywords into Google. And let’s face it, many of us don’t look past the first page because psychologically, we think the best is at the beginning. And honestly, we just can’t be asked to go searching through page after page.

Before you become old, irrelevant news, here’s what your customers want – fresh, new, informative, scrollable content regularly.

If you’re still not convinced: Fresh, high-quality content plays a direct role in encouraging search engines to revisit and index your site frequently. According to HubSpot's 2025 blogging report,92% of marketers who blog say it drives measurable traffic and leads. This is because each new blog post provides another opportunity for Google to crawl your site, find new keywords, and connect your content with searchers’ queries.

The more often you update your site with original blogs, the more signals you send to Google that your website is active and relevant.

Website Indexing Best Practices

Before your content becomes stale and leads to reduced trust with your audience, who expect up-to-date information – let’s fix this!

To fix indexing issues and maximise the benefits of regular blogging, follow these tips:

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• Submit sitemaps: Use Google Search Console to submit your sitemap and track indexing status.

• Optimise internal linking: Link new blog posts to relevant existing pages, both internally and externally, to help crawlers discover new content.

• Update old content: Refresh existing blogs with new information and republish them to signal activity.

• Fix technical errors: In today's day and age, your site needs to be mobile-friendly. They say patience is virtue, but not when it comes to how long it takes a site to load. Thus, ensure it loads quickly and does not have broken links.

• Promote content: Share new posts on social media and other platforms to drive traffic and encourage crawling.

• Avoid duplicate or thin content: Ensure your blog articles are at least 600 words. But don't go as far as 1000 or more; you'll lose the reader's attention. This also applies to your other landing pages. And while it may seem easy to copy and paste old articles, remember that Google will penalise you for duplicate content.

• Non-indexing tag: If a page on your website has a ‘noindex’ tag, Google can’t index that page. So, it’s essential to get this fixed.

Ultimately, a consistent blogging schedule ensures your website stays visible, competitive, and authoritative, helping both Google and your customers find you with ease.

As a result, you're:

- Building trust and authority.

- Attracting the right audience at the right time.

- Staying visible as algorithms evolve.

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Final note

With all the above in mind, remember to write for people, not search engines!

Get started today

If you’re serious about growth, unique content isn’t optional—it’s essential.

If you're thinking "I don't have the time for this," then here's a solution:

Get in touch with me and let's have a chat to strategise your content calendar and get you seen by Google and your customers.

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